OREO: Whisper Fight-AD analysis 

I will base my analysis in the following 10 questions:

What product or service is the commercial trying to sell? 

Where was the commercial set? 

Who was in the commercial?

 What objects were in the commercial? 

What happened in the commercial? 

What is the target group?

 What is the message? 

What are the aural and visual techniques?

Do you find celebrity endorsement? 

Does the ad respect the governmental policy of the country?

About the TV commercial, they are trying to sell the OREO cookie, and they make people choose a position between which part of the cookie is better, so they caught more attention. The AD makes people be divided in 2 groups, and they use social media like twitter to participate in the contest, so more people is interested and they grab more audience.

The set of this TV commercial is a library, where people goes to study, ,learn, inform themselves, so the ambient must be very quiet, as people whisper to communicate. The contest starts with two friends, probably, which one of them asks to the other which part of the cookie is better, all of these whispering. So they start discussing and the conversation transforms in a brutal fight and everyone is involved, but there are no shouts, only whispers, although the situation is a total disaster. People start fighting with chairs, lamps, they throw themselves down stairs, firemen arrive to the fight, then the cops, whispering for their megaphone. Is kind of ironic, because people is not supposed to shout in a library, but they fight and destroy it. 

The target group is people who uses social media, so they can share their opinion and catch the attention of more people. The message given by this AD is that people have a different position of which part of the cookie is better, so you must defend your opinion. They use some techniques like repetition, as the main words they mention is "cookie" and "cream", so the audience gets the words in their minds. They also use the promotion, as they make audience participate in the contest to choose a position. 

The commercial doesn't disobey any law stated by the Enforcement Policy Statement, but in my opinion, the AD promotes violence, riots, criminal behaviour, between other issues. They have certain responsibility in the consumers behaviour, as the AD is been watched in every TV. 

Summarising, the AD's most important element is the message thy try to express, and how people catch it. In this case some people could think that you should fight in a brutal way to make others change their decision, so they must be very careful in how they express their message.